Sooo I check my mail, and I'm hit with :
BitPay is some sort of Bitcoin payments processor, I think. Sure enough, the first email contains a confirm link and
If this is in your junk mail folder, make sure you add email@example.com to your safe senders list.
Whereas the second assures me that
You can start using our shopping cart, or cart plugins, right away.
If you need any help, just contact us through the site.
Important communications regarding your order processing and account alerts will be sent from this email address to you.
I can appreciate Bitcoin businesses want more customers, and customers are put off by procedures and all that, sure. However opt-in means opt-in, BitPay! If you've bothered to implement it then bother to use it, neh ? Maybe that way you wouldn't have to ask the same customers to fish you out of the spam folder.